Great Bay Distributors
Great Bay Distributors
Great Bay Distributors is a purveyor of beer, wine, liquor, and non-alcoholic drinks to retailers and restaurants throughout the Florida Tampa Bay Area. With a distribution of over 10 million cases per year within a territory inclusive of Pinellas, Pasco, Hernando and Citrus county—an increase in profitability and efficiency became paramount.
In order to make more informed decisions for delivery routes and service needs, Great Bay needed a more modern route management solution. The lack of accurate data and information in regards to cost elements across the delivery process only reinforced the need for streamlined capabilities of GreenMile.
“GreenMile is a powerful tool that when implemented completely should be able to provide us with much needed performance data to improve our overall service and efficiency.”
Scott Penland, Vice President of Operations
Great Bay Distributors implemented GreenMile in a series of three stages. Stage 1 dealt with integration of GreenMile into delivery roles—from delivery managers, bulk delivery, and conventional delivery to spare or flex routes. In order to cover-off on route optimization, GreenMile Live was also introduced to the overall operation—offering real-time visibility and improved data analytics. Stage 2 involved installation of GeoTab and the implementation of GreenMile into service or support roles—like garage operations and miscellaneous/spare vehicle awareness. This ensured efficiency and discernibility. Lastly, Stage 3 called for the integration of GreenMile Sales and GreenMile Merchandiser, creating holistic and end-to-end visibility.
Access to Key Delivery Insights
Improved Service and Efficiency
Great Bay was able to increase profitability and efficiency across the operation, while growing critical internal data and implementing it into route delivery executions. With the data collected from GreenMile, Great Bay finally had a more thorough view of revenue, costs, and profitability at every stop—a drastic improvement from the previous RAS capabilities. The implementation of GreenMile has enabled Great Bay Distributors to assess their delivery strategy and evaluate more efficient routes, all while ensuring service standards are met for each and every customer.