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Case Study

RNDC

Wine & Spirits

GreenMile Live

Live

GreenMile Live

Driver

GreenMile Live

Manager

RNDC

Wine & Spirits

GreenMile Live

Live

GreenMile Live

Driver

GreenMile Live

Manager

fleet size

1,100

Fleet Size

distribution centers

27

Distribution Centers

location

Atlanta, GA
USA

Location

service area

19 States

Service Area

Challenge

As the second-largest wine and spirits distributor in the United States, RNDC relies on GreenMile’s cloud‐based dispatching technology in its transportation department to help maintain its competitive edge in the market. Headquartered in Atlanta, GA, RNDC distributes wine, spirits, beer, and other beverages from a network of 27 warehouses located across 19 states. With a delivery fleet of greater than 1,000 vehicles, RNDC services more than 15,000 customers each week, focusing on providing brands coupled with the highest levels of customer service.

Among some of the challenges RNDC was looking to overcome through GreenMile was to better manage route execution in terms of actual-versus-planned mileage and service times.

 

"The beauty of GreenMile is that it shows us the real-time status of deliveries throughout the day. We have visibility into all the trucks and routes across the entire company. I can click on any one of them on my computer screen and see where the driver is, as well as when he will be at his next stop."

John Friel, Distribution Director for RNDC

Solution

One of the immediate benefits gained with GreenMile is more accurate data on service time – the time it takes for a driver to deliver a case of product to a customer location – and automatically updating our routing software with this information, which is critical for daily route optimization.

Before GreenMile, we might have estimated service time for a specific customer at one minute per case, so delivering 90 takes 90 minutes. But with GreenMile we’re able to see that for that particular store it only takes the driver 30 minutes, so we suddenly have gained a significant amount of capacity in that driver’s day,” notes Friel. “On the other hand, a delivery of 60 cases to another customer might require 2 hours, not one. It’s important not to overload a driver and possibly delay his deliveries to customers. With more accurate data on service time, delivery routes can be managed more effectively to make optimal use of company resources –people and trucks – and improve customer service with more timely deliveries. GreenMile has become a valuable customer service tool for us,” states Friel.

GreenMile Live was first deployed in San Antonio, TX in March of 2013. Since then, it’s been introduced to all of RNDC’s major distribution centers. RNDC has also deployed the GreenMile Driver mobile application, which connects the driver’s mobile device directly to the cloud-based GreenMile fleet management solution. “It gives the driver a lot more power in the palm of his hand. The application can instantly alert our customer service and sales departments giving them real-time visibility into any issues happening in the field such as mis-picks or reorders. It creates better communication between drivers, customer service, salespeople and distribution management,” Friel explains.

Business Results

10% reduction in mileage and fuel spend

5% increase in cases per truck

Successful integration with existing telematics & routing solutions

Real time Visibility with increased customer service

Conclusion

By improving efficiency, GreenMile Live is also helping RNDC reduce fuel costs and increase productivity. In the first 6 months of running GreenMile in its Jessup, MD location RNDC had used 11% fewer gallons of fuel. “That equates to 12,600 fewer gallons at about $4.00 per gallon for a savings of around $50,000 already, in just this one location,” says Friel. In the Grand Prairie/Dallas market, cases per truck have already increased by an impressive 5%. “With GreenMile, we’ve been able to add stops and cases – while running fewer trucks – to enhance productivity,” adds Friel.

As an industry leader, RNDC is always on the lookout for innovative solutions and best practices to improve efficiency, productivity and. GreenMile is a crucial piece of that vision that’s helping RNDC’s associates, managers, and customers see more opportunities for growth and continued success.