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Case Study

RNDC

Wine & Spirits

GreenMile Live

Live

GreenMile Live

Driver

GreenMile Live

Manager

RNDC

Wine & Spirits

GreenMile Live

Live

GreenMile Live

Driver

GreenMile Live

Manager

fleet size

1,100

Fleet Size

distribution centers

27

Distribution Centers

location

Atlanta, GA
USA

Location

service area

19 States

Service Area

Challenge

As the second largest wine and spirits distributor in the United States, RNDC relies  on  GreenMile’s  cloud‐based  dispatching  technology  in  their  transportation  department  to  help  maintain  its competitive  edge  in  the  market.    Headquartered in Atlanta,  GA,  RNDC  distributes wine, spirits, beer, and other beverages from a network of 27 warehouses  located  across  19  states. With a delivery fleet of  greater  than  1,000  vehicles,  RNDC  services  more  than  15,000  customers  each week,  focusing  on  providing  the  best  brands  coupled  with  the  highest  levels of customer service.

Among some of the challenges RNDC was looking to overcome through GreenMile was to better manage route execution in terms of actual-verus-planned mileage and service times.

"The beauty of GreenMile is that it shows us the real-time status of deliveries throughout the day. We have visibility into all the trucks and routes across the entire company. I can click on any one of them on my computer screen and see where the driver is, as well as when he will be at his next stop."

John Friel, Distribution Director for RNDC

Solution

One of the immediate benefits gained with the GreenMile solution is more accurate data on service time – the time it takes for a driver to deliver a case of product to a customer location – and automatically updating our routing software with this information, which is critical for daily route optimization.

Before GreenMile,  we  might  have  estimated  service  time  for  a  specific  customer  at  one  minute  per  case,  so  delivering  90  cases  would  take  90 minutes. But with GreenMile we’re able to see that for that particular store it only takes the driver 30 minutes, so we suddenly have gained a significant amount of capacity in that driver’s day,” notes Friel.  “On the other hand, a delivery of 60 cases to another customer might actually require 2 hours, not one. It’s important not to overload a driver and possibly delay his deliveries to customers. With more accurate data on service time, delivery routes can be managed more effectively to make optimal use of company resources –people  and  trucks  –  and  improve  customer  service  with  more  timely  deliveries.  GreenMile  has  become  an  valuable  customer  service  tool  for us,” states Friel.

The GreenMile Live solution was first deployed in San Antonio, TX in March of 2013. Since then, it’s been introduced to all of  RNDC’s  major  distribution  centers. RNDC has also deployed the  GreenMile  Driver  mobile  application,  which  connects  the driver’s mobile device directly to  the  cloud-based  GreenMile  fleet  management  solution.  “It gives the driver  a  lot  more  power in the palm of his hand. The application can instantly alert our customer service and sales departments giving them real-time visibility into any issues  happening  in  the  field  such  as  mis-­‐picks  or  reorders.  It creates better communication between drivers, customer service, sales people and distribution management,” Friel explains.

Business Results

10% reduction in mileage and fuel spend

5% increase in cases per truck

Successful integration with existing telematics & routing solutions

Real time Visibility with increased customer service

Conclusion

By improving efficiency, GreenMile Live is also helping RNDC reduce fuel costs and increase productivity. In just the first 6 months of running GreenMile in their Jessup, MD location RNDC had used 11% fewer gallons of fuel. “That equates to 12,600 less gallons at about $4.00 per gallon for a savings of around $50,000 already, in just this one location,” says Friel.  In the Grand Prairie/Dallas market, cases per truck have already increased by an impressive 5%. “With GreenMile, we’ve been able to add stops and cases – while running fewer trucks – to enhance productivity,” adds Friel.

As an industry leader, RNDC  is  always  on  the  lookout  for  innovative  solutions  and  best  practices  to  improve  efficiency,  productivity  and  customer  service.  GreenMile is a  crucial  piece  of  that  vision  that’s  helping  RNDC’s associates, managers, and customers see more opportunities for growth and continued success.