South Eastern Pennsylvania
Muller Inc. is a well established beer and malt beverage distributor, founded in Philadelphia in 1956. This multi-generational and family-owned wholesaler operates with a fleet of over 90 delivery vehicles and a team of nearly 50 salesmen, all using personal transportation. With the continuous growth of the business and no real set delivery routes or strategies in place, the need for an operational overhaul that united delivery with sales and offered real-time visibility became clear.
“GreenMile is easy to implement, easy to get support, and easy to maintain for new retail locations.”
- Aaron Logan, Director of IT
GreenMile worked with Muller to improve their route and delivery performance from top to bottom. By introducing GreenMile Driver, GreenMile Manager and GreenMile Merchandiser to the operating model, Muller was able to improve delivery efficiency almost immediately. This streamlined merchandising and delivery with real-time route capabilities and metrics, allowing management opportunities to improve their operations. Through GreenMile, Muller Inc. could now manage and monitor delivery times, cut down on fuel costs, improve route performance and increase visibility across all touchpoints.
Reduction in Fuel Costs
Increased Sales Communication
Increased Trade Calls
Muller Inc. was able to elevate their operations by integrating GreenMile into their existing system. Coordination between merchandisers and delivery teams of the company increased ten-fold and the GreenMile analytics enabled access to specified reports and accurate data for the first time. Muller Inc. was able to manage sales visits more accurately and ensure that retailers received merchandise or sales meetings when needed.